MCA-Mongolia will be implementing the Public Awareness and Behavior Change Sub-Activity under the Water Sector Sustainability Activity, one of the three main activities of the Mongolia Water Compact. The objective of the Public Awareness and Behavior Change Sub-Activity is to improve awareness and understanding of the value of water resources and the actual costs of water services, thereby to facilitate the acceptance of the cost-reflective tariffs of water services. In order to inform the overall framework of the behavior change interventions, MCC and its consultant companies conducted a research by analyzing the select data from the Willingness to Pay (WTP) study of the Cost Recovery Technical Assistance, which are related to consumer behaviors, through the social and behavior change lens.

To share results of the research findings and to begin discussion of the research implications for planned investments of the Mongolia Water Compact, MCC and MCA-Mongolia co-organized a workshop among key stakeholders, including the Water Agency, Ministry of Labor and Social Welfare, Agency for Fair Competition and Customer Protection, Municipality of Ulaanbaatar, Tuul River Basin Authority, Water Services Regularity Commission, Ulaanbaatar City Water Supply and Sewerage Authority (USUG), Housing and Public Utilities Authority of Ulaanbaatar City (OSNAAUG), and representatives of private kontors.